Friday, 6 September 2013

Can we afford not to?

Letter to the Editor - Northern Advocate 06.09.13

Can we afford not to?

Another way of looking at the Hundertwasser Centre is to ask, what can it do for our city?

It will deliver a highly recognisable and marketable brand to Whangarei, with a significant Maori Art Gallery. 

It will attract a notable amount of visitors to the CBD, resulting in millions being added to our GDP.

It will be a catalyst for a 4 star Hotel, one we desperately need. Last week Whangarei  lost 2 major conferences  due to a lack of suitable accommodation available. We lost over $1 million of revenue to our district.

It will be the main catalyst to attract Cruise ships to our Port. Cruise NZ has identified that the Hundertwasser Centre would be a great incentive for them to market our district successfully.

It will be our “unique point of difference”, supporting a wide range of other products that we can deliver to this Cruise market.

If we do it right, we could match ship visits to Tauranga, which is worth $36 million per annum.

The cost of the Hundertwasser over our LTP expenditure is 0.6%. The potential upside of economic activity in Whangarei is in the hundreds of millions of dollars if we manage our opportunities well.

Let’s face it, we have a significant number of social issues, we have empty shops and businesses suffering.
We have to deal to those challenges. We can - we just need to be positively positive!

So, can we afford not to do it?

Jeroen Jongejans

WDC Hikurangi/Coastal Ward Councillor



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